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Luego de la Gran Recesión de la década cero, se viene la Gran Recuperación tras la parálisis de la actividad económica mundial por la contingencia del coronavirus. Más allá de situaciones económicas, grandes figura de la cultura contemporánea como Steve Jobs, Barack Obama, John Mayer, Arnold Schwarzenegger, Tyler, the Creator, entre otros, han recurrido a piezas accesibles en cuestión de relojes. A partir de esto se puede construir un estilo. O dar una idea. Link:  These Are the Affordable Watches Celebrities Love

“Where today it seems like every other rap song says ‘Patek,’ that did not exist in the 2000s,” Reardon says. “No one even knew what Patek was in recent history. That was shocking, to have the number one TV show acknowledge Patek Philippe. I think the 10 of us [Patek fanboys] were really excited back then.” Link:  When Tony Soprano Gives You a Watch, This Is the Icon He Chooses