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Find Your Book [Publicidad]

Find Your Book: "Alice (from Alice in Wonderland) reading LSD by Timothy Leary.

How would the stories in classic fairytales and works of fiction have turned out if the protagonist read one of these suggested books? Would Alice have actually enjoyed staying in Wonderland? Would Little Red Riding Hood have empathized with the wolf? Hard to say.

What we do know is that these thought-provoking and beautifully made photo manipulations involved a team of people including illustrator Ricardo Salamanca. (See some of his past work here.) They were made for Gandhi's Bookstore and come with the tagline: Find Your Book.

Gregor Samsa (from The Metamorphosis) reading One Hundred Years of Solitude by Gabriel García Márquez.

Little Red Riding Hood reading Steppenwolf by Hermann Hesse.

Advertising Agency: Ogilvy & Mather, México

Chief Creative Officer: José Montalvo

Executive Creative Director: Miguel Angel Ruiz

Art Directors: Gabriel Martínez, Iván Carrasco

Copywriters: Gabriel Martínez, Agustín Vélez, José Montalvo

Illustrator: Ricardo Salamanca

Photographer: Iván Belaustegui / NT producciones

via [Ads of the World]"

No tenía conocimiento de esta campaña de la librería Gandhi.