El camino natural de las estrellas virales en TikTok es Hollywood.
Fame comes fast and furious on TikTok, which uses a powerful algorithm to excavate someone from anonymity and turn them into an overnight sensation. A year ago, D'Amelio had yet to post her first TikTok video. Now, she has the potential to earn millions and a team of agents, managers and lawyers working tirelessly behind the scenes. Though the nature of internet virality is that it can disappear as quickly as it arrives, there's evidence to suggest — and a growing faction in Hollywood who are mobilizing to ensure — that TikTok stars like D'Amelio won't be fleeting. "There's something happening here," says D'Amelio's agent, Ali Berman, who as co-head of digital talent at UTA has spent the better part of the past decade molding the careers of the internet famous. "This is definitely a place to discover new talent."